Monica Gelinas

Principal & Founder

Monica, founder of Grit Work, has more than twenty years of experience in food and hospitality.

She builds trust amongst stakeholders by creating product design and sustainable supply chain strategies. Monica launched Pret A Manger international becoming its first US Head of Marketing, Supply Chain, and Product Development.  She brings food systems thinking across all sectors including foundation and not-for-profit work in positions at Karen Karp & Partners, innovating food systems and the Clinton Global Initiative.

Currently, Monica is the co-founder of Happa Kitchen – re-imagining Chinese-American food for the kitchen.

Monica holds a BS from Cornell Hotel School and an MS from New York University’s Center for Global Affairs. She is a board member of the Pret Foundation and an elected member of Cornell’s University Council, and President’s Council for Cornell Women. A first-generation Chinese-American, she can be found on the Upper West Side with her kids in Central Park.


Strategic Partners

We partner with industry leaders to bring sustainable supply chains from the back end to front end. GritWork’s partners offer hands-on knowledge and in-depth experience.


Elliot Merberg

Produce & Distribution

Elliot Merberg is a third-generation family businessman. His grandfather sold lemons on a cart to tea houses in the Lower East Side.  Two generations later, Merberg’s Diversified Food Service Distributors professionalized into a full-line institutional food distributor serving the hospitality, school, and healthcare industries from Boston to Washington. Elliot brought the company public during the early 1980s.  Elliot is a sought-after lecturer and consultant to many organizations, including visiting lecturer at Cornell’s School of Hotel Administration and the US Army. He has served as president of the NYS Food Service Distributors Association, a trade organization representing distributors and food brokers. Today, he gives back by mentoring entrepreneurs and provides expert witness opinions in disputes between distributors, manufacturers, and customers.

Besides knowing a lot about produce and distribution, he is a grandfather to nine and a mean raquetball player.


Bob Bresnahan

Commodity Risk

Bob Bresnahan is a leading commodities purchasing expert based out of Chicago, and global speaker in developed and developing countries from the Middle East to China. Trilateral Inc. focuses on purchasing and risk management advising by providing information and training for businesses dependent upon commodities and other ingredients, including grains, oilseeds, softs, and energy.

When Bob is not worrying about world grain stock shortages , he clears his mind by bird hunting and fly fishing.


David Rudofsky

Financial Planning and Analysis

David Rudofsky guides food industry clients of all sizes with business planning and decision making, including efforts to raise capital, identify and implement profit strategies, and strengthen cost accounting practices resulting in healthy businesses.  David pulls from two decades of “Big Food” work, including a stint as cost and finance manager for Kraft’s largest manufacturing plant for the iconic Jell-O Pudding Snacks brand.

David is a correspondence chess master, once ranked fortieth in the United States. He brings his game—a mix of creativity, strategy, and analysis—to identify and implement original solutions to his clients’ business problems.